Your pipeline won't build itself. I'll build the system that does.
Marketing leadership for B2B companies that need revenue—not another agency. I identify gaps, build systems, and drive execution.
I build marketing systems that fill your pipeline
Most B2B SMBs don't need a full-time CMO or another agency. They need someone who can step in, figure out what's missing, build it, and run it.
Diagnose the Gaps
I audit your current marketing and business development efforts, find what's missing or broken, and prioritize what will actually move pipeline.
Build the Systems
I design and implement repeatable marketing systems—things like outbound engines, referral programs, and content pipelines—that generate leads predictably.
Manage Execution
I hire, vet, and manage third-party vendors (designers, SEO, copywriters, etc.) so you don't have to. I own the results.
Drive Revenue
Everything I build points toward one outcome: more qualified pipeline and revenue. If it doesn't drive results, I stop doing it.
How engagements work
I work with 1–3 clients at a time. When you hire me, you get me—not a junior associate or a subcontractor.
Discovery Meeting
We sit down and get to know each other. I learn about your business, your goals, and what's working (or not). You get a feel for how I think. We both decide if there's a fit.
Diagnostic Deep-Dive
I spend 2–4 weeks getting inside your business—understanding your industry, reviewing past marketing efforts, talking to your team, and mapping the gaps. The result: a clear strategy and plan to build a consistent sales pipeline.
System Design & Execution
I design the marketing systems you need and start building. Sometimes I can handle it myself; other times I'll recommend bringing in specialists. Either way—writing copy, launching campaigns, standing up new channels—whatever it takes.
Ongoing Optimization
I measure results and optimize what's working. Depending on your needs, I can keep running the machine, hand it off to someone on your team, or put it on auto-pilot so it keeps producing without constant attention.
Some examples of what I build
Every engagement is different. These are just a few of the systems I've built to increase sales and create a marketing machine that runs on auto-pilot. Some are AI-driven, some aren't—what matters is they work.
Account-Based Marketing (ABM)
Target the exact companies you want as clients with coordinated, multi-channel campaigns designed to break into high-value accounts.
SEO Expansion
Rapidly scale your website into hundreds or thousands of high-intent pages that capture buyer searches and drive inbound leads.
Podcast Business Development
Use a podcast to build authority and open direct conversations with ideal prospects and industry leaders.
3-Prong Outbound
Combine direct mail, cold email, and follow-up calls to reach prospects with problem-driven, solution-aware, and proof-based messaging.
Handwritten Direct Mail
Stand out in a digital world with real pen-on-paper mailers that get opened, read, and remembered.
Sales Funnel Hacking
Reverse engineer your competitors' funnels, identify what works, and deploy a stronger version for your business.
Partner/Referral Engine
Build a repeatable partner + referral system (target partner list, outreach scripts, co-marketing offers, tracking, and monthly cadence) that consistently generates warm intros—not random “ask for referrals” moments.
Customer Intelligence Campaigns
Adaptive Ai bot interviews that uncover why customers buy and deals stall
And More
Deploy referral programs, LinkedIn outreach, retargeting, webinars, and other proven growth plays.
These are examples, not promises. Every business is different. I figure out what you actually need.
Is this right for you?
We'll figure out fit together in our Discovery Meeting. Not sure? Reach out anyway—even if it's not a match, I love to help and I'm always happy to share some free advice.
This is a good fit if you're…
- B2B company with 10–250 employees
- Revenue between $2M–$50M
- No dedicated marketing leader or CMO internally
- Founder/CEO/COO is currently wearing the marketing hat
- Ready to invest in building systems, not just running ads
- Open to a direct, honest partner who tells you what you need to hear
Probably not a fit if you're…
- Looking for a traditional agency to hand things off to
- Want someone to "just run our social media"
- Need a full-time employee at full-time-employee prices
- Expecting results in 2 weeks
- Not willing to invest in execution (I build systems, but systems cost money to run)
- Want hype, buzzwords, or vanity metrics
What clients say
I let results and relationships speak. Here's what it's like to work with me.
“In my 30 plus years of working with businesses of all sizes including Fortune 500 companies, David is the smartest marketing person I have ever met. It was truly a pleasure to work with him and watch him work his marketing magic as we grew by literally 2800% after implementing some of his ideas.”
“David is a passionate marketer with amazing insight and has one of those get it done attitudes. I love working with him any chance I get.”
“If you are looking for professional, creative and productive Marketing Consultant then David Stowers is the right choice. I have had the pleasure of working with David in the past and to this day, if I need assistance, advice, contacts, or a fresh prospective, my first call will be to David. He has a wealth of information and experience to fall back on. David is somebody that I trust and am grateful that I have in my corner.”
David Stowers
I've spent 30 years building businesses, leading teams, and figuring out what actually makes revenue happen in B2B. I've owned multiple companies, led business development and marketing teams, and sold everything from software to consumer products on live TV at QVC.
That direct-response background—where every dollar spent has to be measured—is what I bring to B2B. I don't do marketing theory. I build systems that generate pipeline.
Today I operate as a solo consultant by choice. I work with 1–3 clients at a time because that's how I do my best work. I embed with your team, act as your interim CMO or business development lead, and build the systems you need to grow.
I've served as Director of Marketing, Vice President of Marketing, and Director of Business Development across multiple companies—including significant international work. I've built roster management systems, trained national sales teams, and launched businesses from scratch. I hold a BA in Business from Davenport University (Summa Cum Laude) and a Master's in Business.
I'm based in West Michigan, but I work with clients anywhere in the world.
Common questions
Engagements typically range from $3,000–$8,000/month depending on scope, complexity, and how much execution is involved. I'll give you a straight answer after our first conversation.
Most engagements start at 6 months—that's enough time to diagnose, build, and start seeing results. Some clients stay on for 3–5 years because the systems keep evolving. There's no long-term lock-in.
Access and honesty. I need to talk to your people, understand your sales process, and see what's actually happening. I don't need a marketing team—that's what I'm here to build or manage.
Pipeline and revenue. I track the metrics that matter to your business—qualified leads, conversations started, deals closed, revenue generated. Not impressions, not followers.
No. I'm a solo operator who embeds with your team. I hire and manage specialized vendors when needed (designers, SEO, copywriters), but you're always working directly with me.
All kinds—and that variety is one of my biggest strengths. I pull from a wide range of experiences across very different businesses. I’ve worked with some of the largest shopping channels in the world, small SaaS startups, professional services firms, manufacturers, and everything in between. That cross-industry perspective means I bring ideas and strategies most single-industry marketers would never think of.
Let's talk
Not sure if I can help? Let me find out—for free. I'll do a quick assessment of where you are, what's working, and where the gaps might be. No pitch, no pressure, no obligation. If there's a fit, great. If not, you'll still walk away with honest advice you can use.